I subscribe to an email newsletter from Promo Magazine that gives promo highlights a couple of times a week. We don't see many of them here, in Upstate, as we are not a first-tier media market. However, there are always stunts happening in NYC. Just for fun, I thought it would be interesting to highlight what came in my morning inbox. The stories Promo covered highlights what happens when you have a bit of a budget to carry out all sorts of ideas. See what ones benefit the end consumer most...here we go:
1. Disney is releasing its first feature-length film from their Disneynature documentary label. During the film's first week of release, they will plant a tree for each ticket sold. Summary: You buy a ticket, they plant a tree.
2. Nickelodeon is celebrating ten years of Spongebob by creating "pop up stores" within Walmarts. They are called the "Happy Place" and are packed with Spongebob merchandise. Summary: Go to your happy place and spend money on your kids.
3. Proctor and Gamble (maker of Charmin TP) is backing a web site that helps people find clean public restrooms anywhere on the planet. The site is called sitorsquat. Summary: Who can live without this?
What are some of the types of promos you see around you? Which of these is your favorite? Would any of them make you think more positively about their products?
--BEth
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