Just for fun, I thought I'd put together an overview of several types of digital tools available for marketing. We use many of them here at Scene Genesis, so here's my .02 on everything from SEO to Blogs.
If you are reading this, then you have some sense of what a blog can be like--think of it as a place for more informal commentary about subjects that are of interest. A blog can be a gathering-spot in cyberspace--sort of like a coffeehouse. Readers can, and are encouraged to, leave comments. In 2008, there were more than 112 million blogs tracked by Technorati. 33% of US Internet users read blogs.
They can include text, photos, audio and video. If you hope to begin blogging, here are a few tips:
- Commit to a posting schedule
- Write with personality--you can let opinion and individuality shine on your blog
- Build a following by linking to other blogs and posting there
Social networks allow users to construct a profile and connect with family, friends, co-workers and peers. They can be effective for marketing to micro-segments of customers (or potential customers). And, don't think of them just for the young, Facebook's fastest growing user segment is women ages 55+. More people use social networks and blogs than email, BTW. Bear in mind that the operative word is social--any marketing you do needs to get people talking and buzzing!
These are the audio or video files that can be downloaded to computers or portable media players. We do a great series aimed at information shop owners might want to hear about, Topics in Ten. Listen to a sample here. Over 17.4 million people downloaded podcasts monthly in 2008.
Search Engine Optimization
Lots of web companies will market to you based on the SEO results they can obtain for you. Simply put, if someone does a search, you want to be in the top tier of listings. SEO is the marketing and technological finesse that helps weigh things in your favor. Technically, SEO makes sure that search engines can properly index your site via keyworkds, content and links. From a marketing standpoint, it means that you are targeting specific keywords, so that your site should rank high for them.
I hope this helps give an overview of these tools and terms. Now you can toss the words around and impress everyone with your web-savvy.