Shops of all sizes are invited to enter the SceneExchange Repair Your Logo makeover contest, and entrants have until April 1, 2009 to submit their shop name, contact information, and reason why they should receive a logo makeover via email at firstname.lastname@example.org. The winning logo, valued at $3,000, will be revealed in Spring 2009.
“We work with shops all the time – and 98 percent of them feel they never have enough money to put toward marketing. This is a chance for the winning business to build their brand without shelling out the money themselves,” says our own Chrisa Hickey, director of product management, Scene Genesis. “A strong shop logo enhances the crucial first impression of your business. It also establishes a brand identity and provides a professional look – SceneExchange is all about marketing your shop to new potential customers, so offering a logo makeover is a natural fit.”
Also, here are the three main considerations to keep in mind when creating a company logo:
• Who are your best target customers? What is visually appealing and meaningful to them?
• What is the strategic position your company wants to establish in the minds of customers in your marketplace?
• How do you want your logo to differentiate you from your competition?
We hope you'll enter! Or if your logo is in great shape, tell your fellow shops to enter!