Every once in a while, a big corporation shows us a blindingly shiny example of a marketing campaign that gets a ton of buzz and press, but then either fizzles out on the delivery, or turns out to be a really, really bad idea for the company. Here's a great one happening right now.
Did you hear about the brew-ha-ha around Guns N' Roses new album, Chinese Democracy? Seems the album is something like thirteen years in the making. Yep, Axl Rose has either been spending his time prefecting his new hairdo, or working and re-working to be sure his album is a masterpiece. Either way, it has been something of a joke in the music world. It got to the point early this year where it was doubtful it would ever drop.
Enter the Dr. Pepper/Snapple Corporation, and its widely publicised "bet" to Axl Rose. Dr. Pepper said, basically, that it was so sure that the album wouldn't be released in 2008, that it vowed to give every man, woman, and child in the United States of America a free can of Dr. Pepper if it did.
Everyone giggled, and said what a good source of free advertising this was.
Until early November. When the release date for Chinese Democracy was published. November 23, 2008.
Can you hear the "gulp" from the Pepper/Snapple Headquarters? That's somewhere in the neighborhood of 306 MILLION cans of Dr. Pepper, give or take a thousand cans. Not the best time for the bet to be called in, either, as the company has issued some profit warnings this week.
If you want your free Dr. Pepper, you must follow these directions, and get your coupon online on November 23rd ONLY.