Starbucks may be stumbling a bit in the marketplace right now, but here's one place they have hit a home run, in my humble opinion.
It's their blog called myStarbucksIdea. It's a place where everyday Joes (sorry, couldn't resist the pun) can share ideas with Starbucks about ways to make the Starbucks experience even better. They want to hear it all-simple to revolutionary.
If you sign in you can share your idea, vote on the ideas of others, and discuss 'til the caffeine wears off. The best part is where they report back on ideas that they are implementing (and investigating further). Suggestions and comments have led to the creation of Starbucks Shared Planet, which spells out their commitment to doing business responsibly to the new Pike Place Roast (readers wanted a consistent "every day" blend with a smoother finish).
Best of all, people post both positive and negative on the site--and Starbucks lets the comments stand, warts and all.
It's worth taking a few moments to check out how Starbucks has plugged into customers to give them a voice in leading the way.
Also, for fun, here are a couple of suggestions from the site that are top peer vote getters:
- Have a daily happy hour with discounted drinks kind of like a bar. You offer discounted drinks in the slow times of the day. It would drive up business during these slow times at Starbucks.
- Offer a sample size for around $1 so you could try out a selection before buying the bigger size. I end up with the same Chai Latte every time because I don't want to spend more money on a drink that I may not like.
- OK. This idea is very simple but, I think, very practical. Starbucks should include a shelf in the restroom to place your drink.
Power to the people, huh? How could your company harness your customers' ideas?