We thought it would be helpful to chat with a shop that has used SceneExchange to bring in a repair job to their business. Here's what Ted James, Body Shop Manager, from Cook-Whitehead Ford in Panama City, FL has to say about the program. For those of you not located in the Panama City area, Cook-Whitehead has been in business for 78 years and handles both domestic and foreign vehicles. They also provide Ford OEM factory service in the Panama City area.
Ted, what made you decide to sign up with SceneExchange in the first place?
We are always on the lookout for ways to expand our business and SceneExchange seemed like it would offer us a good way to connect with area residents who were unsure about where to go for a repair. It is also a way to increase our marketing via the Internet without really taking time from anyone here. I also liked the fact that we could put information about our shop and certifications online right where the customer could review them easily.
What is the biggest benefit to landing new work this way?
It gives us the change to get exposure to owners that do not have a shop in mind. By selecting to submit proposals only on jobs that we are interested in it lets the vehicle owners know that we are really interested in helping them get their vehicles back on the road--that we have their interest at heart. If we don't want a job, we won't respond. everyone's happier that way, I think.
What was the process like from your perspective?
SceneExchange was very easy-to-use--very helpful and beneficial to us. The customer was very at ease when dropping off the vehicle, since they selected us in the first place. We did need to request a supplement--and there was no problem with that.
Are there any areas that could be improved for the future?
I know these are already being addressed by your development team, but printable invoices on charges and a print screen for estimates will be great. Everything else went very smoothly. We look forward to more jobs from SceneExchange.