Before you read this, click my link and check out WreckedExotics.com. Here's what the site says about its purpose:
At some point, everyone's been standing behind someone in McDonald's only to notice that they've got a missing finger or a giant brown spot growing on their forehead. You're dying to look, dying to inspect, but in your heart of hearts, you know it's just the wrong thing to do. We have no such misgivings when it comes to cars. If they're pretty, shiny, and fast - that's great. But if they're smashed to pieces and there's a possibility the wreckage caused massive terror, that's all the better. A guilty pleasure? Maybe. But the cars don't mind being gawked at. WreckedExotics.com is the world's leading source for an intense (and maybe obsessive!) view into the subversively gorgeous world of mashed up automobiles.
This site was brought to my attention by one of the shops we work with. They like it, they receive the emails. They also fix cars for a living--so it's a fit, right?
Or is it just morbid? I mean you don't get into crashes like this and walk away. Perhaps I'm missing the point. I don't see the beauty, I just see the creepy missing part of the photos. The people--the drivers. Then I thought, maybe I am just being a sensitive female, so I took an informal poll around the office and the reactions went something like this:
Men: Interesting. Look at that. Wow.
Women: This is uncomfortable. I keep thinking about the people who were in the crash.
Hmm...this site has a following, over 10 million page hits a month and over 150,000 subscribers to their email list. And advertisers: Verizon Wireless, eBay Motors, XM Radio, Pizza Hut. This isn't just a bunch of shutterbugs in the right place at the right time--it's a monetized entity.
Looking further, they are part of the CarDomain network, a venture-capital backed international firm. I think I liked it better when I pictured the website started and run by a bunch of enthusiasts posting photos. I guess that explains the high-end press in everywhere from USA Today to Playboy to the LA Times.
So, opinion time? Cool fansite or cynical marketing ploy aimed at delivering the young male audience? Let me know. And if I'm just being a cynic then I promise I will allocate some of our marketing dollars to running an apology ad on their site. Weigh in.